The burger king's new and approved chicken sandwich being bigger and it will taste better. However this ad is displaying a girl with a wide open mouth and the ad says it will blow your mind away.this can seem to refer to a sexual thought to one's mind. this ad maybe targeted to men because of the hidden message.
The gasoline company Shell Oil, eager to find the reason behind their decade long slump, they tried everything from: psychographic memory triggers, dream therapy, tangible manifestation exercises, they even asked customers to mold a figure out of clay expressing their feelings towards the company. Nothing worked! "All the techniques…— they’re all legitimate tools for arriving at consumer insight,’ he says. ‘But they only operate on the surface level.’ To craft a more potent appeal for its brand of gasoline, Oeschle concluded, Shell would have to go deeper — much deeper.” So they decided to call in Hal Goldberg, a consumer researcher who specializes in focus groups conducted under hypnosis. Hal took customers all the way back to when they were infants and then he said “Tell me about your first experience in a gas station.” All of the customers’ responses were similar, tying them to their family. “It dawned on us, as a result of this process, that we’d better figure out how to favorably impact people from an early age,” he says. Many companies use this form and many other forms of subliminal advertising, in order to persuade their customers to keep being their products. What is subliminal advertising you may ask? Well subliminal advertising is a “Promotional messages the recipient is not aware of, such as those played at very low volume or flashed on a screen for less than a second. Its effectiveness is not supported by scientific evidence, and its use is considered a deceptive business practice in some jurisdictions.” I am not too sure what to think about this method that businesses use to capture the attention from customers. It is both good and bad in certain ways. It is good because businesses are able to find out what it is that its customers want, need, and expect from them, but on the other hand it is bad because it “forces” you to purchase from a brand without you even knowing why you felt you needed to.
