Rocky ford should make their business growth back to the way it was by sending out the 3 step process that Tylenol did in their 1982 scare.
1. Recall on all of their fruit in stores so people could stop getting sick from their melons.
2. make sure all their fruit is grown and not tampered with so healthier more organic way of growing their fruit.
3. i believe they need to make a apology statement to all hey made sick and to those who may have died from the incident.
the way the company can do this is promise testing on what they have done with their melons and see what may have went on with the company and testing. the melon company can make it so that the they advertise and rebuild the company in a whole new light.