The medicine scare caused numerous
thoughts of terrorists attacks and ideas of who would want to hurt the company.
The convict was never found and this mystery is still unsolved.
"Every time you
open a bottle or package (of medicine, food or drink) that has tamper evidence
features, a band around the lid or an interior seal, it is because of the
Tylenol case," said Pan Demetrakakes, executive editor of Food & Drug
Packaging magazine.
(
http://usatoday30.usatoday.com/news/health/2007-09-29-tylenol-poisonings_N.htm)
The company
did a 31 million bottle recall and lost 100 million dollars because they wanted
to make sure that customer safety came first. they soon had t find
new ways to enter back in the market. one way was re introducing the
product containing
a triple-seal tamper resistant packaging. It became the first company to comply
with the Food and Drug Administration mandate of tamper-resistant
packaging. They promoted caplets, which are more resistant to tampering. To recover loss stock from the crisis,
Johnson & Johnson made a new pricing program that gave consumers up to 25%
off the purchase of the product. They also offered a 2.50 off coupon to gain
people trust and show that they were a and new company.
“James Burke, the company's chairman,
was widely admired for his leadership in the decision to pull Tylenol capsules
off the market, and for his forthrightness in dealing with the media. In a news
conference only a month and a half after the tragedy, he gave a full chronology
of what the company had done. "He looked in complete control," said
Tortorella.”
http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html