WEEK 6 BOC; TYLENOL SCARE 1982

September  29, 1982, seven people who took cyanide-laced Tylenol in Chicago and four suburbs died. That triggered a national scare that prompted an untold number of people to throw medicine away and stores nationwide to pull Tylenol from their shelves.

The medicine scare caused numerous thoughts of terrorists attacks and ideas of who would want to hurt the company. The convict was never found and this mystery is still unsolved.

"Every time you open a bottle or package (of medicine, food or drink) that has tamper evidence features, a band around the lid or an interior seal, it is because of the Tylenol case," said Pan Demetrakakes, executive editor of Food & Drug Packaging magazine.

( http://usatoday30.usatoday.com/news/health/2007-09-29-tylenol-poisonings_N.htm)

The company did a 31 million bottle recall and lost 100 million dollars because they wanted to make sure that  customer safety  came first. they soon had t find new ways to enter back in the market. one way was re introducing the product  containing a triple-seal tamper resistant packaging. It became the first company to comply with the Food and Drug Administration mandate of tamper-resistant packaging.  They promoted caplets, which are more resistant to tampering. To recover loss stock from the crisis, Johnson & Johnson made a new pricing program that gave consumers up to 25% off the purchase of the product. They also offered a 2.50 off coupon to gain people trust and show that they were a and new company.

http://iml.jou.ufl.edu/projects/fall02/susi/sources.htm

“James Burke, the company's chairman, was widely admired for his leadership in the decision to pull Tylenol capsules off the market, and for his forthrightness in dealing with the media. In a news conference only a month and a half after the tragedy, he gave a full chronology of what the company had done. "He looked in complete control," said Tortorella.”

http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html

EOC WEEK 3: ROLLING STONE

Rolling stone magazine is based off popular culture but their articles can be seen as risky and they’re infamous for their cover images. SO, how did this magazine get its start in the world and what has it become today. Rolling stone is a magazine published every 2 weeks to keep up with the current pop culture news. The still current editor and chief Jann Wenner founded the magazine in San Francisco. During the 1990s, the magazine changed its format to appeal to a younger readership interested in youth-oriented television shows, film actors, and popular music. This led to criticism that the magazine was emphasizing style over substance.
In recent years, the magazine has resumed its traditional mix of content, including in-depth political stories. It also has expanded content to include acclaimed coverage of financial and banking issues. As a result, the magazine has seen its circulation increase and its reporters invited as experts to network television programs of note. The first issue was November 9^th 1967. The cover star of this issue was Jimi Hendrix. This began a lifestyle for the magazine and soon it was growing bigger over night. The current issue of rolling stone you can see features the bomber of Boston and many people grew into a offense over this. Rolling stone seems to pride itself in controversial stories that will give them a shock factor opposed to other pop culture magazines. I see rolling stone dying down in the near future because it seems technology has been the new thing that everyone must have. Their magazine is still up and running but they are just not up to their full potential when it comes to technology.