EOC: John Varvatos

 Strengths of John Varvatos would begin with his men’s line, which targets a certain demographic of the male. The target market would be the mid 20’s to early 30’s kind of guy that want to dress more sophisticated and young. He does this by targeting them through digital start-ups and establishing brick and mortar operations in high priced places where people of that age range can afford his clothing. He has a influence in the male fashion community as well as fashion community. He has collaborated with different companies such as converse and express.

John Varvatos seems to have only a few weaknesses, he doesn’t have too much of a collection on set trends where sometimes the market can be. Another weakness that he may have is that his brand is to common to where anyone can produce a plain cotton tee from Walmart or Target. He may struggle  in with making sure his brand of common staples will be able to compete with other brands with their jeans and denim as well. 
He can do the young male market for his jean collection or he can expand to more of a sophisticated woman's jean line. the line could consist of his common staples of denim jeans and plain tees. However this would be aimed and targeted to  woman who dress more simpler and want high brand name besides the GAP.
his threats would be other premium denim companies moving in on the target he is missing from his lines. Diesel, Express, and Levis all target their common simple brand to more of a demographic who is willing to buy it from them. John Varvatos should want to have consideration into moving in towards these target demographics.
This is my SWOT analysis on the great John Varvatos.