my top five talents

statement of my specialty

my specialty & five key talents

My specialty and key 5 talents i would start off would be I enjoy people's company and love talking to them. Maybe I can be in charge of the communications department at whatever company I'm  working for. This company could have me talking to the buyers and or clients and see what they think and the feel of what they get from our clothing, accessories, and or jewelery.  i feel like my key 5 talents are social media, communicating, creativity, styling, and working well with others when it comes to a team.

WEEK 6 BOC; TYLENOL SCARE 1982

September  29, 1982, seven people who took cyanide-laced Tylenol in Chicago and four suburbs died. That triggered a national scare that prompted an untold number of people to throw medicine away and stores nationwide to pull Tylenol from their shelves.

The medicine scare caused numerous thoughts of terrorists attacks and ideas of who would want to hurt the company. The convict was never found and this mystery is still unsolved.

"Every time you open a bottle or package (of medicine, food or drink) that has tamper evidence features, a band around the lid or an interior seal, it is because of the Tylenol case," said Pan Demetrakakes, executive editor of Food & Drug Packaging magazine.

( http://usatoday30.usatoday.com/news/health/2007-09-29-tylenol-poisonings_N.htm)

The company did a 31 million bottle recall and lost 100 million dollars because they wanted to make sure that  customer safety  came first. they soon had t find new ways to enter back in the market. one way was re introducing the product  containing a triple-seal tamper resistant packaging. It became the first company to comply with the Food and Drug Administration mandate of tamper-resistant packaging.  They promoted caplets, which are more resistant to tampering. To recover loss stock from the crisis, Johnson & Johnson made a new pricing program that gave consumers up to 25% off the purchase of the product. They also offered a 2.50 off coupon to gain people trust and show that they were a and new company.

http://iml.jou.ufl.edu/projects/fall02/susi/sources.htm

“James Burke, the company's chairman, was widely admired for his leadership in the decision to pull Tylenol capsules off the market, and for his forthrightness in dealing with the media. In a news conference only a month and a half after the tragedy, he gave a full chronology of what the company had done. "He looked in complete control," said Tortorella.”

http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html

EOC WEEK 3: ROLLING STONE

Rolling stone magazine is based off popular culture but their articles can be seen as risky and they’re infamous for their cover images. SO, how did this magazine get its start in the world and what has it become today. Rolling stone is a magazine published every 2 weeks to keep up with the current pop culture news. The still current editor and chief Jann Wenner founded the magazine in San Francisco. During the 1990s, the magazine changed its format to appeal to a younger readership interested in youth-oriented television shows, film actors, and popular music. This led to criticism that the magazine was emphasizing style over substance.
In recent years, the magazine has resumed its traditional mix of content, including in-depth political stories. It also has expanded content to include acclaimed coverage of financial and banking issues. As a result, the magazine has seen its circulation increase and its reporters invited as experts to network television programs of note. The first issue was November 9^th 1967. The cover star of this issue was Jimi Hendrix. This began a lifestyle for the magazine and soon it was growing bigger over night. The current issue of rolling stone you can see features the bomber of Boston and many people grew into a offense over this. Rolling stone seems to pride itself in controversial stories that will give them a shock factor opposed to other pop culture magazines. I see rolling stone dying down in the near future because it seems technology has been the new thing that everyone must have. Their magazine is still up and running but they are just not up to their full potential when it comes to technology.

EOC: John Varvatos

 Strengths of John Varvatos would begin with his men’s line, which targets a certain demographic of the male. The target market would be the mid 20’s to early 30’s kind of guy that want to dress more sophisticated and young. He does this by targeting them through digital start-ups and establishing brick and mortar operations in high priced places where people of that age range can afford his clothing. He has a influence in the male fashion community as well as fashion community. He has collaborated with different companies such as converse and express.

John Varvatos seems to have only a few weaknesses, he doesn’t have too much of a collection on set trends where sometimes the market can be. Another weakness that he may have is that his brand is to common to where anyone can produce a plain cotton tee from Walmart or Target. He may struggle  in with making sure his brand of common staples will be able to compete with other brands with their jeans and denim as well. 
He can do the young male market for his jean collection or he can expand to more of a sophisticated woman's jean line. the line could consist of his common staples of denim jeans and plain tees. However this would be aimed and targeted to  woman who dress more simpler and want high brand name besides the GAP.
his threats would be other premium denim companies moving in on the target he is missing from his lines. Diesel, Express, and Levis all target their common simple brand to more of a demographic who is willing to buy it from them. John Varvatos should want to have consideration into moving in towards these target demographics.
This is my SWOT analysis on the great John Varvatos.

EOC WEEK 1: How to Make It in America

 Last Class we watched the HBO series, Made in America. This show contained two friends who were tying to make their business dreams come true. In the series we saw them struggle to come up with money to pay back a loan shark and then we found out that they wanted to invest in denim line. We have to discuss the wrong and the right ways they went about doing their business,

The things that they done right in the series made in America was finding their new product to invest in.

They found money to help  out their business and to get it started. They have a general idea of what their business is based upon. They have hope and confidence in their line.

 The things they done wrong in that episode was splurge of the moment denim idea. 

They borrowed money from a untrusted loan shark. They didn't have much of a plan to where they wanted their brand to go, demographic , financial, and marketing. Lastly they didn't have a name for their line as well.
 These are a few of the things that could make the company succeeded and fail.